Konfusion
Where St. John's comes alive.
Konfusion is a nightclub in downtown St. John's. In a saturated nightlife market, standing out means more than having a good night — it means having a brand that people recognise before they even walk through the door.
The challenge
The club's previous identity was inconsistent across flyers, social media, and signage. There was no system — every promoter used different fonts, colours, and layouts. The brand felt cheap relative to the actual experience.
The approach
We built a bold typographic identity anchored in a deep purple palette with high-contrast accent colours. A tight set of brand rules — headline lockups, DJ graphic templates, and a flyer grid — gave the promotion team a system they could actually use without breaking the brand.
Deliverables
- Logo & visual identity
- Brand guidelines & asset library
- Website design & development
- Event flyer template system
- Social media template pack
- Wristband & print assets
Services
Year
2023
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Based in St. John’s. Working with brands across Newfoundland.
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