MOOV
Smart alarm. Dark commerce.
MOOV is a smart alarm product targeting young professionals who want a better morning routine. The brand needed a premium digital storefront that matched the product's high-tech aesthetic — dark, minimal, and conversion-focused.
The challenge
The product existed before the brand did. There was no visual language, no tone of voice, and no online presence. Everything had to be built from scratch while keeping the focus on driving sales from day one.
The approach
We designed a dark Shopify theme with strong typographic hierarchy, custom product pages built to highlight the hardware, and a checkout flow tuned for conversion. The brand system — deep navy, near-black, and electric accents — was developed in parallel and applied throughout.
Deliverables
- Custom Shopify theme
- Product page design & development
- Brand identity system
- Mobile-optimised checkout flow
- Analytics & conversion setup
Services
Year
2024
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Based in St. John’s. Working with brands across Newfoundland.
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